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Brands / Unlearn Math

Mental maths in 3 seconds.

An iPhone and iPad app that teaches adults the short cuts for doing maths in their head, then trains them like an arcade game. Unlearn the slow school way. Bills, tips and discounts in seconds.

StageIn UAT, launch date TBC
ForAdults, not children
PlatformiPhone and iPad
PrivacyNo ads, no tracking

Why now

School taught maths the slow way: right to left, carry the one, reach for a calculator. Many adults now feel slow at everyday sums like bills, tips and discounts. Unlearn Math replaces those habits with methods that take seconds.

The wedge

Most maths apps are made for children. Unlearn Math is made for adults who left school with slow habits and want them gone.

60 sper lesson, taught one step at a time.
2units free, so anyone can learn the first methods before they pay.
0ads, trackers or analytics in the app.

The learner

An adult who wants faster mental maths for daily life and work.

The habit

Slow school methods that every lesson names, then replaces.

The result

Sums done in the head in seconds, and the confidence that goes with it.

Unlearn the slow way. Learn the short cut.

The product

One app for iPhone and iPad. A placement test, short lessons, timed drills and reviews, in five steps per skill.

iPhone and iPadIn UAT

Unlearn Math: Mental Maths

For adults who want faster mental maths. Not for children.

  1. UnlearnSee the school habit to drop.
  2. LearnA 60-second lesson, one step at a time.
  3. See whyAn optional visual proof.
  4. DrillTimed rounds with combos.
  5. ReviewSkills you are losing come back at the right time.

Progress is stored on the device only.

Home screen: rank, XP bar, today's 2-minute session and the Unit 1 journey map
Today's session
A lesson card: unlearn saying every number, then the method, spot pairs that make 10
Unlearn, then learn
A drill in progress: ×3 combo, six fast in a row, a column of numbers and a number pad
Timed drills
Stage clear: 10/10, 4.1 s median, best combo ×3, and Race your old self, 38 s → 4.1 s
Race your old self

Why it wins

The asset is the method library: named short cuts, each with a lesson, a proof and a drill.

The assetThe method library
01

Teach, then train

Learners get a method first and speed second, so the gain is real and lasts.

02

Arcade feel

Combos, ranks and a race against your old time bring learners back each day.

03

Trust

No ads and no tracking. The planned App Store label is "Data Not Collected".

Business model

Learn free, then subscribe. Units 1 and 2 are free. Prices in GBP.

Subscription

£5.99 a month

Every unit, cancel any time.

Subscription

£39.99 a year

Every unit, with 7 days free on the yearly plan only.

One payment

£79.99 lifetime

Every unit for good, with no subscription.

Growth strategy

Launch in the UK, grow the library, then reach more learners.

1. Launch

Release on the App Store in the UK. The launch list gets told first.

2. Deepen

More units and methods, shaped by which skills learners use most.

3. Extend

New features, such as challenges between friends, and more countries.

Milestones

The launch answers three questions. Do adults learn the methods? Do they get faster? Do they come back?

  1. The methodLessons, proofs and drills for the first units.Done
  2. The websiteunlearnmath.app is live, with a launch list.Done
  3. The appUser acceptance testing, then App Store review.UAT
  4. LaunchLive on the App Store for iPhone and iPad.TBC
  5. More unitsA growing library of methods.Then

See the app

Mental maths in 3 seconds.

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